Description
Retail customers are now “omnichannel” in their outlook and behavior — they use both online and offline retail channels readily. To thrive in this new environment, retailers of all types should reexamine their strategies for delivering information and products to customers. BY DAVID R. BELL, SANTIAGO GALLINO, ANTONIO MORENO
Functional Area
Finance & StrategyReal Estate & Lease AdminStore Ops & LeadershipOther
