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The Playbook

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Subscribe to our newsletter, which includes deep dives on, and archive access to, tried and tested “clicks to bricks” frameworks.

With topics ranging from organizational structure, to measuring omnichannel halo impacts, to vendor network design, this newsletter details real examples and tactics to help you scale — or even rationalize — your retail channel.

How readers describe this newsletter:

“Professional yet casual”

The style strikes a balance between professional expertise and a casual, approachable tone. It's clear that the writer is knowledgeable, but the language is not overly formal or technical.

Practical and analytical”

The writer provides practical insights and analysis, breaking down complex concepts into more manageable ideas. This is evident in the detailed explanation of different staffing models and the introduction of the "Coverage Ratio" concept.

“Incorporation of real-world examples and data”

The use of real-world scenarios and data-driven insights (e.g., operating hours, sales targets, budget constraints) adds credibility and relatability to the content.

“Great use of specific examples and scenarios”

Detailed examples and scenarios are used to illustrate points, such as the comparison of street locations and mall operating hours, and the calculation of Full Time Employee equivalents.

“Inclusion of personal preferences and observations”

The writer shares personal preferences and observations (e.g., preferring operating hours as a driver for staffing), which adds a layer of authenticity and personal touch to the writing.

Balanced viewpoint”

The writer presents a balanced view, acknowledging the pros and cons of different approaches (budget constraints vs. sales targets).

“Structured and logical flow”

The content is well-structured, with a logical flow that builds from one point to the next, making it easy for the reader to follow the argument or narrative.